Corporate Foresight

Name: Corporate Foresight
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783790826258
Price: 192.27 EUR
Availability: InStock

Towards a Maturity Model for the Future Orientation of a Firm

Autor: René Rohrbeck

Jazyk:

Väzba: Pevná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

192.27 €

Have you ever wondered why even large companies fail when faced with changes in their environment? W...

Informácie o knihe

Autor

René Rohrbeck

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2010

Stránok

220

EAN

9783790826258

ISBN

3790826251

Enbook ID

01738254

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

514

Rozmery

163 x 243 x 22

Kompletný popis

Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.

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Corporate Foresight

Towards a Maturity Model for the Future Orientation of a Firm

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Kompletný popis

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