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Kniha Corporate Architecture Alejandro Bahamon

Corporate Architecture

Autor: Alejandro Bahamon
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: W W NORTON & CO
Dostupnosť: 50 % šanca
Prehľadáme celý svet
85.23 €
This book explores how the fashion, banking, motor and telecommunications industries use architectur...

Informácie o knihe

Autor
Alejandro Bahamon
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2009
Stránok
504
EAN
9780393733051
ISBN
039373305X
Enbook ID
04068030
Vydavateľ
W W NORTON & CO
Hmotnosť
2159
Rozmery
221 x 282 x 38

Kompletný popis

This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study.

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