Copywriting

Successful Writing for Design, Advertising and Marketing

Autor: Mark Shaw

Jazyk:

Väzba: Brožovaná

Vydavateľ: Laurence King Publishing

Dostupnosť: 50 % šanca

Prehľadáme celý svet

37.89 €

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can e...

Informácie o knihe

Autor

Mark Shaw

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

240

EAN

9781780670003

ISBN

1780670001

Enbook ID

01221946

Vydavateľ

Laurence King Publishing

Hmotnosť

644

Rozmery

247 x 171 x 20

Kompletný popis

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications.

Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

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Copywriting

Successful Writing for Design, Advertising and Marketing

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