Kniha Convergence Thomas F. Baldwin

Convergence

Integrating Media, Information & Communication

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: SAGE Publications Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
73.76
The key to the future of communications is convergence, the coming together of broadcasting, cable a...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1996
Stránok
448
EAN
9780803959057
ISBN
0803959052
Enbook ID
04714394
Hmotnosť
740
Rozmery
156 x 229 x 27

Kompletný popis

The key to the future of communications is convergence, the coming together of broadcasting, cable and telecommunications services to form the new media world. The first comprehensive analysis of the conditions that have prompted a convergence of the media and communication industries is contained in this book. The authors also examine the remaining obstacles to convergence and assess the consequences of convergence for society, the individual and the businesses involved. Areas discussed include: the technology, the interactive information and entertainment services, the economics and public policies, management and marketing and the impact of convergence on our culture.

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