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Kniha CONTROL THE BRAND RUBEN ALCOBA

CONTROL THE BRAND

How to Build, Protect, and Scale a Business That Dominates Its Market

Autor: RUBEN ALCOBA
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Alcoba Law Group PA
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
17.70 €
Most businesses think trademarks are protection.They're wrong.If competitors can enter your market,i...

Informácie o knihe

Autor
RUBEN ALCOBA
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2026
Stránok
154
EAN
9798994587232
Enbook ID
52866057
Vydavateľ
Alcoba Law Group PA
Hmotnosť
216
Rozmery
152 x 229 x 8

Kompletný popis

Most businesses think trademarks are protection.
They're wrong.

If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control-
you don't have a trademark problem.

You have a control problem.

A trademark is not just protection.
It is the system that determines who can sell your product, how your brand is perceived, and how your business is valued.

In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:

  • keep competitors out
  • protect pricing power
  • scale without losing control

This is not a legal guide.
It is a strategy.

You can build a brand.
Or you can control it.