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Kniha Content Machine Michael Bhaskar

Content Machine

Autor: Michael Bhaskar
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Anthem Press
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
14.34 €
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publi...

Informácie o knihe

Autor
Michael Bhaskar
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
226
EAN
9780857281111
ISBN
0857281119
Enbook ID
02474637
Vydavateľ
Anthem Press
Hmotnosť
306
Rozmery
141 x 217 x 14

Kompletný popis

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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