Consumption patterns and lifeworlds

Name: Consumption patterns and lifeworlds
Brand: Anchor Academic Publishing
SKU: 9783954892471
Price: 38.9 EUR
Availability: InStock

using the example of convenience food

Autor: Florian Schleicher

Jazyk:

Väzba: Brožovaná

Vydavateľ: Anchor Academic Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

38.90 €

This paper offers remarkable insights into the German food market and its consumers. A solid theoret...

Informácie o knihe

Autor

Florian Schleicher

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2014

Stránok

EAN

9783954892471

ISBN

3954892472

Enbook ID

02599309

Vydavateľ

Anchor Academic Publishing

Hmotnosť

104

Rozmery

148 x 210 x 4

Kompletný popis

This paper offers remarkable insights into the German food market and its consumers. A solid theoretical foundation is laid by classical as well as modern authors. The works of these authors form the basis for the theoretical analysis on a social determination of taste. In the following, the field of sociology of consumption is taken into account and analysed.§In the practical part, consumers are researched using lifeworlds as a tool of categorization of German households. In the market research economy, lifeworlds are widely perceived as an appropriate tool for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market research study Typology of Desires 2010. Results in the direction of a social determination of taste offer valuable perceptions for theorists and practitioners alike.

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Consumption patterns and lifeworlds

using the example of convenience food

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež