Kniha Consumer Profiles (RLE Consumer Behaviour) Adrian Furnham

Consumer Profiles (RLE Consumer Behaviour)

An Introduction to Psychographics

Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
194.02
Psychographics have been developed in the field of market research as a way to relate consumer behav...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2014
Stránok
194
EAN
9781138832459
ISBN
9781138832459
Enbook ID
06738538
Hmotnosť
530
Rozmery
138 x 216

Kompletný popis

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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