Consumer Mind

Name: Consumer Mind
Brand: Kogan Page Ltd
SKU: 9780749465704
Price: 42.09 EUR
Availability: InStock

Autor: Pepe Martinez

Jazyk:

Väzba: Brožovaná

Vydavateľ: Kogan Page Ltd

Dostupnosť: 50 % šanca

Prehľadáme celý svet

42.09 €

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of c...

Informácie o knihe

Autor

Pepe Martinez

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2012

Stránok

200

EAN

9780749465704

ISBN

0749465700

Enbook ID

04473785

Vydavateľ

Kogan Page Ltd

Hmotnosť

314

Rozmery

159 x 233 x 11

Kompletný popis

"The Consumer Mind" explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. "The Consumer Mind" encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.

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