Kniha Consumer Driven Electronic Transformation G. J. Doukidis

Consumer Driven Electronic Transformation

Applying New Technologies to Enthuse Consumers

Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 13-18 dní
106.08
The book focuses on the emerging techniques and technologies for supply chain management and collabo...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2004
Stránok
257
EAN
9783540226116
ISBN
3540226117
Enbook ID
01559657
Hmotnosť
1220
Rozmery
155 x 235 x 19

Kompletný popis

The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.

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