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Consumer Behavior

Name: Consumer Behavior
Brand: Clanrye International
SKU: 9781632406835
Price: 121.22 EUR
Availability: InStock

Autor: ERIK MADSEN

Jazyk:

Väzba: Pevná

Vydavateľ: Clanrye International

Dostupnosť: Skladom u dodávateľa

Odosielame za 9-15 dní

121.22 €

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Informácie o knihe

Autor

ERIK MADSEN

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2018

Stránok

238

EAN

9781632406835

ISBN

9781632406835

Enbook ID

19531924

Vydavateľ

Clanrye International

Hmotnosť

816

Rozmery

285 x 212 x 21

Kompletný popis

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.