Kniha Consumer Behavior ERIK MADSEN

Consumer Behavior

Autor: ERIK MADSEN
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Clanrye International
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
121.22
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2018
Stránok
238
EAN
9781632406835
ISBN
9781632406835
Enbook ID
19531924
Hmotnosť
816
Rozmery
285 x 212 x 21

Kompletný popis

Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.

Mohlo by vás zaujímať

Success Equation

Michael J. Nauboussin
24.36

Mind Gym

David Casstevens
17.77

My Name Is Red

Orhan Pamuk
9.81

Situation

Claire Doherty
17.58
178.89

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

9.52