Kniha Conjoint Measurement Anders Gustafsson

Conjoint Measurement

Methods and Applications

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
89.97
This fascinating book covers all the recent developments in conjoint analysis. Leading scientists pr...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2010
Stránok
373
EAN
9783642090561
ISBN
3642090567
Enbook ID
01653996
Hmotnosť
587
Rozmery
155 x 235 x 21

Kompletný popis

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

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