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Kniha Concept Code Gaby Crucq-Toffolon

Concept Code

Autor: Gaby Crucq-Toffolon, Sanne Knitel
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: BIS Publishers B.V.
Dostupnosť: Skladom u dodávateľa v malom množstve
Odosielame za 11-15 dní
25.93 €
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, a...

Informácie o knihe

Autor
Gaby Crucq-Toffolon, Sanne Knitel
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2016
Stránok
192
EAN
9789063694326
ISBN
9789063694326
Enbook ID
10043975
Vydavateľ
BIS Publishers B.V.
Hmotnosť
642
Rozmery
201 x 251 x 16

Kompletný popis

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

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