Kniha Complete Marketer Malcolm MacDonald

Complete Marketer

Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Kogan Page Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
33.42
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, b...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2013
Stránok
336
EAN
9780749466763
ISBN
0749466766
Enbook ID
01287157
Vydavateľ
Hmotnosť
503
Rozmery
167 x 235 x 22

Kompletný popis

The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

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