Kniha Competitive Strategy B. Elton

Competitive Strategy

Techniques for Analyzing Industries and Competitors

Autor: B. Elton
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: 50 % šanca
Prehľadáme celý svet
27.50
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2017
Stránok
120
EAN
9781912302185
ISBN
9781912302185
Enbook ID
16776492
Hmotnosť
227
Rozmery
129 x 198 x 10

Kompletný popis

First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.

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