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Competitive Inteligence 2.0 - Organization Innovation, Territory

Name: Competitive Inteligence 2.0 - Organization Innovation, Territory
Brand: ISTE Ltd and John Wiley & Sons Inc
SKU: 9781848213050
Price: 191.17 EUR
Availability: InStock

Autor: Luc Quoniam

Jazyk:

Väzba: Pevná

Vydavateľ: ISTE Ltd and John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

191.17 €

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, ema...

Informácie o knihe

Autor

Luc Quoniam

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2011

Stránok

396

EAN

9781848213050

ISBN

1848213050

Enbook ID

05103628

Vydavateľ

ISTE Ltd and John Wiley & Sons Inc

Hmotnosť

715

Rozmery

177 x 242 x 27

Kompletný popis

The recent "concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education , organization, territory, etc. This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy. This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.

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Competitive Inteligence 2.0 - Organization Innovation, Territory

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