Kniha Competitive Identity Simon Anholt

Competitive Identity

The New Brand Management for Nations, Cities and Regions

Autor: Simon Anholt
Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
51.60
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2016
Stránok
147
EAN
9781349352432
ISBN
1349352438
Enbook ID
02966446
Hmotnosť
248
Rozmery
152 x 229 x 8

Kompletný popis

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

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