Competing on the Edge
Autor:
Shona Brown
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercel...
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In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
