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Comparative Analysis and Benchmarking

Corporate Strategy Analysis of Four International Pharmaceutical Companies

Autor: Hung-Hsin Chen

Jazyk:

Väzba: Brožovaná

Vydavateľ: Dissertation.Com. - Do Not Use

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This research of corporate strategy analysis implements comparative analysis and benchmarking to ana...

Informácie o knihe

Autor

Hung-Hsin Chen

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2003

Stránok

140

EAN

9781581121896

ISBN

9781581121896

Enbook ID

08744013

Vydavateľ

Dissertation.Com. - Do Not Use

Hmotnosť

266

Rozmery

190 x 242 x 8

Kompletný popis

This research of corporate strategy analysis implements comparative analysis and benchmarking to analyse and examine the corporate strategy of the pharmaceutical sectors of 4 international pharmaceutical companies. This research adopts the hybrid approach of combining qualitative and quantitative methods in a two stages research design. Quantitative method is applied first to deal with the comparative figures, and then qualitative method is used to find out the problem. The design of this multiple research includes three phases: data collection, analysis, and reporting. The findings of this research can be divided into 4 parts: R&D/marketing, technology alliances, strategic acquisitions and merger, and manufacturing. The drug innovative projects are recommended being developed within the company's familiar therapeutic areas in order to take its marketing advantage. Through this comparative analysis, some of this type of problems of these international pharmaceutical companies is identified. A big pharmaceutical company forming alliances with some small biotechnology companies has become a trend within pharmaceutical industry since 1980s. For pharmaceutical companies, to take advantage of R&D through biotechnology is the main purpose of alliances with small biotechnology companies. It is important to note that most pharmaceutical acquisitions belong to the type of absorption with high resource transferring and low autonomy. Due to the high profit margin and the essential importance of R&D and marketing, the operation management of manufacturing of pharmaceutical industry is relatively poor. The low asset utilisation rate pointed out this problem. Academic researches have revealed that existing theories of operation management of manufacturing, such as action research, set-up reduction, teamwork, continuous improvement, collaboration, and involvement, are applicable and beneficial to pharmaceutical industry rather than waiting for the technology breakthroughs.

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Comparative Analysis and Benchmarking

Corporate Strategy Analysis of Four International Pharmaceutical Companies

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