Kniha Communication Strategy Alexander

Communication Strategy

Proper Structure Necessary But Not Sufficient

Autor: Alexander, Tom, Jr.
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Biblioscholar
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
15.20
Researching whether properly structured organizations, at combatant commands, develop more effective...

Informácie o knihe

Autor
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2012
Stránok
74
EAN
9781249911630
ISBN
9781249911630
Enbook ID
08144994
Vydavateľ
Hmotnosť
150
Rozmery
189 x 246 x 4

Kompletný popis

Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.

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