Kniha Communicating for Change: Connecting the Workplace Workplace with the Marketplace Roger D'Aprix

Communicating for Change: Connecting the Workplace Workplace with the Marketplace

Autor: Roger D'Aprix
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: John Wiley & Sons Inc
Dostupnosť: Skladom u dodávateľa
Odosielame za 9-15 dní
51.97
Marshal support throughout your organization Develop a communications strategy that works for - not...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
1996
Stránok
176
EAN
9780787901998
ISBN
0787901997
Enbook ID
04919793
Hmotnosť
302
Rozmery
153 x 230 x 11

Kompletný popis

Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

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