Commodity Activism

Cultural Resistance in Neoliberal Times

Autor: Roopali Mukherjee, Sarah Banet-Weiser

Jazyk:

Väzba: Pevná

Vydavateľ: NEW YORK UNIVERSITY PRESS

Dostupnosť: Skladom u dodávateľa

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Buying (RED) productsofrom Gap T-shirts to Appleoto fight AIDS. Drinking a "Caring Cup" of coffee at...

Informácie o knihe

Autor

Roopali Mukherjee, Sarah Banet-Weiser

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2012

Stránok

314

EAN

9780814764008

ISBN

0814764002

Enbook ID

04932155

Vydavateľ

NEW YORK UNIVERSITY PRESS

Hmotnosť

612

Rozmery

153 x 229 x 23

Kompletný popis

Buying (RED) productsofrom Gap T-shirts to Appleoto fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

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Commodity Activism

Cultural Resistance in Neoliberal Times

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Kompletný popis

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