Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

Autor: Fredrik Andrén-Sandberg

Jazyk:

Väzba: Pevná

Vydavateľ: Springer International Publishing AG

Dostupnosť: Skladom u dodávateľa

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This book takes a fresh look at pricing, product differentiation and the need for decommoditisation...

Informácie o knihe

Autor

Fredrik Andrén-Sandberg

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2018

Stránok

142

EAN

9783319724676

ISBN

3319724673

Enbook ID

18622698

Vydavateľ

Springer International Publishing AG

Hmotnosť

450

Rozmery

155 x 235 x 14

Kompletný popis

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. In the first chapters the book explains what commodities are, and puts them into a historical perspective to promote an understanding of their production and its effects. From this baseline the book then presents a case study on how decommoditisation has progressed within the energy industry. Building on this case study and learnings from other sectors, it develops a theoretical framework, characterising the processes and mechanisms observed to be extended towards different industries. This framework is then utilised in the following chapters as a model to explain the progression of decommoditisation, and to examine other sectors through this lens. To conclude, the book presents the implications for stakeholders and suggestions on how to respond to them from a policy and business standpoint. In a final chapter the book develops an outlook on current trends and possible alternative pathways, and summarizes the main takeaways for management professionals and policymakers alike.

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Commodities Pricing and the Bulk Trap

Learnings from Industries at the Forefront

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Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež