Collaborative Promotions

Name: Collaborative Promotions
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642133923
Price: 54.22 EUR
Availability: InStock

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Autor: Daniela Wiehenbrauk

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 13-18 dní

54.22 €

Promotions are at the same time beloved and feared by both food retailers and branded goods manufact...

Informácie o knihe

Autor

Daniela Wiehenbrauk

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

153

EAN

9783642133923

ISBN

3642133924

Enbook ID

01655957

Vydavateľ

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Hmotnosť

570

Rozmery

155 x 235 x 13

Kompletný popis

Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand s sale. Feared because there is uncertainty about the competitors behavior and the actual customer demand leading to high forecast errors. For the retailer, this results in a doom loop of over- or understocking with high inventory costs in the supply chain.§Collaboration between retailers and the manufacturer disentangles the doom loop. The thesis reveals the appropriate kind and timing of information and develops a so called Competition Index. Inventory in the supply chain is eliminated and the customer is served better at a lower price. Based on a joint inventory and pricing model and an empirical analysis, it shows that the supply chain efficiency gains from collaborative promotions result in a win for customers, retailers and the manufacturer.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Collaborative Promotions

Optimizing Retail Supply Chains with Upstream Informaton Sharing

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež