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Cognition & Strategy

Name: Cognition & Strategy
Brand: Emerald Publishing Limited
SKU: 9781784419462
Price: 181.7 EUR
Availability: InStock

Autor: Giovanni Gavetti

Jazyk:

Väzba: Pevná

Vydavateľ: Emerald Publishing Limited

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

181.70 €

In this volume we explore leading research on the topic of business models that takes the demand sid...

Informácie o knihe

Autor

Giovanni Gavetti

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

600

EAN

9781784419462

ISBN

178441946X

Enbook ID

09183224

Vydavateľ

Emerald Publishing Limited

Hmotnosť

1012

Rozmery

236 x 163 x 50

Kompletný popis

In this volume we explore leading research on the topic of business models that takes the demand side (customers and their engagement) seriously. The first part deals with cognition and gives a better understanding of how managers frame business models, how they manipulate models, and the connections between framing and the real world. This cognitive dimension is a new departure for the literature; it allows a better understanding of the rapid evolution of ways to do business. The second part deals with business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes - in particular the critical question of how to achieve scale and scope, and the role of modularity in the cognitive and real worlds. Contributions come from established and emerging scholars in US, Europe and Asia.