Chinese Multinationals

Name: Chinese Multinationals
Brand: World Scientific Publishing Co Pte Ltd
SKU: 9789812835598
Price: 33.78 EUR
Availability: InStock

Autor: Jean-Paul Larcon

Jazyk:

Väzba: Brožovaná

Vydavateľ: World Scientific Publishing Co Pte Ltd

Dostupnosť: 50 % šanca

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33.78 €

This book examines the rise of Chinese companies in international markets during the last two decade...

Informácie o knihe

Autor

Jean-Paul Larcon

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2008

Stránok

300

EAN

9789812835598

ISBN

9812835598

Enbook ID

05069341

Vydavateľ

World Scientific Publishing Co Pte Ltd

Hmotnosť

444

Rozmery

150 x 226 x 16

Kompletný popis

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc. The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

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