Changing Minds

Name: Changing Minds
Brand: Harvard Business Review Press
SKU: 9781422103296
Price: 25.77 EUR
Availability: InStock

Autor: Howard Gardner

Jazyk:

Väzba: Brožovaná

Vydavateľ: Harvard Business Review Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

25.77 €

Think about the last time you tried to change someone's mind about something important: a voter's po...

Informácie o knihe

Autor

Howard Gardner

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2006

Stránok

272

EAN

9781422103296

ISBN

1422103293

Enbook ID

04218579

Vydavateľ

Harvard Business Review Press

Hmotnosť

282

Rozmery

138 x 209 x 19

Kompletný popis

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind -- and offers ways to influence that process. Remember that we don't change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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