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Building Brands Directly

Name: Building Brands Directly
Brand: PALGRAVE MACMILLAN
SKU: 9780333639078
Price: 105.82 EUR
Availability: InStock

Creating Business Value from Customer Relationships

Autor: Stewart Pearson

Jazyk:

Väzba: Pevná

Vydavateľ: PALGRAVE MACMILLAN

Dostupnosť: Skladom u dodávateľa v malom množstve

Odosielame za 11-15 dní

105.82 €

New competition, technology and economics have changed the behaviour of markets and the practice of...

Informácie o knihe

Autor

Stewart Pearson

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

1996

Stránok

431

EAN

9780333639078

ISBN

0333639073

Enbook ID

04596587

Vydavateľ

PALGRAVE MACMILLAN

Hmotnosť

716

Rozmery

140 x 216 x 216

Kompletný popis

New competition, technology and economics have changed the behaviour of markets and the practice of marketing. Customers are more discerning, and demand more quality, service and choice. Established brands are under threat. New brands are tougher than ever to build. How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future. In this book Stewart Pearson explains how to build your brands directly: by investing in the loyalty of your customers and explains the commercial realities behind today's marketing headlines.