Branded Spaces

Name: Branded Spaces
Brand: Springer Fachmedien Wiesbaden
SKU: 9783658015602
Price: 50.22 EUR
Availability: InStock

Experience Enactments and Entanglements

Autor: Stephan Sonnenburg, Laura Baker

Jazyk:

Väzba: Brožovaná

Vydavateľ: Springer Fachmedien Wiesbaden

Dostupnosť: Skladom u dodávateľa

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Sweeping transformation of brands has led to a warranted need to conquer space for brand performance...

Informácie o knihe

Autor

Stephan Sonnenburg, Laura Baker

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

278

EAN

9783658015602

ISBN

3658015608

Enbook ID

01688434

Vydavateľ

Springer Fachmedien Wiesbaden

Hmotnosť

372

Rozmery

147 x 211 x 16

Kompletný popis

Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Rousing reading about the complex theoretical and practical phenomenon of branded spaces is provided through the diverse disciplinary backgrounds of all the contributors. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences. There is even mention of a possible sequel with a transdisciplinary approach

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Branded Spaces

Experience Enactments and Entanglements

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Kompletný popis

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