Branded Conservatives

Name: Branded Conservatives
Brand: Peter Lang Publishing Inc
SKU: 9780820474656
Price: 43.02 EUR
Availability: InStock

Autor: COSGROVE

Jazyk:

Väzba: Brožovaná

Vydavateľ: Peter Lang Publishing Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 5-8 dní

43.02 €

This book argues that Conservatism has made good use of branding in its move from the fringes to the...

Informácie o knihe

Autor

COSGROVE

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2007

Stránok

364

EAN

9780820474656

ISBN

9780820474656

Enbook ID

01209293

Vydavateľ

Peter Lang Publishing Inc

Hmotnosť

506

Rozmery

229 x 154 x 20

Kompletný popis

This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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Branded Conservatives

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