Kniha Brand Positioning Subroto Sengupta

Brand Positioning

Strategies for Competitive Advantage

Jazyk: Angličtina
Väzba: Brožovaná
Dostupnosť: 50 % šanca
Prehľadáme celý svet
19.36
Brings into focus the practice and applications of positioning strategy. This book contains cases an...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2004
Stránok
316
EAN
9780070581593
ISBN
9780070581593
Enbook ID
06505659
Hmotnosť
508
Rozmery
151 x 228 x 19

Kompletný popis

Brings into focus the practice and applications of positioning strategy. This book contains cases and examples from the Indian market. It analyses number of packaged goods, as well as some widely used durables such as two-wheelers, TV sets, and more.

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