Brand Naming

The Complete Guide to Creating a Name for Your Company, Product, or Service

Autor: Rob Meyerson

Jazyk:

Väzba: Brožovaná

Vydavateľ: Business Expert Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

22.96 €

You don't have a brand—whether it's for a company or a product—until you have a name. The name is o...

Informácie o knihe

Autor

Rob Meyerson

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2021

Stránok

170

EAN

9781637421550

ISBN

1637421559

Enbook ID

37077941

Vydavateľ

Business Expert Press

Hmotnosť

296

Rozmery

228 x 152 x 16

Kompletný popis

You don't have a brand—whether it's for a company or a product—until you have a name.

The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.

Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming.

You'll learn:

What makes a good (and bad) name
The step-by-step process professional namers use
How to generate hundreds of name ideas
The secrets of whittling the list down to a finalist

The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.
Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

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Brand Naming

The Complete Guide to Creating a Name for Your Company, Product, or Service

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Kompletný popis

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