Brand Manners

Name: Brand Manners
Brand: John Wiley & Sons Inc
SKU: 9780470856109
Price: 17.59 EUR
Availability: InStock

How to create the self-confident organisation to live the brand

Autor: Hamish Pringle, William Gordon

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

17.59 €

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? Ho...

Informácie o knihe

Autor

Hamish Pringle, William Gordon

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2003

Stránok

336

EAN

9780470856109

ISBN

0470856106

Enbook ID

04886362

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

556

Rozmery

156 x 229 x 21

Kompletný popis

How often has a companya s handling of a customera s telephone call turned out to be a turn--off? How often has a customer query in the retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand--focused company is to ensure that the whole organisation actually a livesa the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a a self--confidenta organisation.

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Brand Manners

How to create the self-confident organisation to live the brand

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