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Kniha Brand Management Michael Beverland

Brand Management

Autor: Michael Beverland
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: SAGE Publications Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-20 dní
141.95 €
Presents the basics of brand management, providing both a theoretical and practical guide to brands,...

Informácie o knihe

Autor
Michael Beverland
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2018
Stránok
416
EAN
9781473951976
ISBN
1473951976
Enbook ID
18175622
Vydavateľ
SAGE Publications Ltd
Hmotnosť
986
Rozmery
238 x 192 x 27

Kompletný popis

Presents the basics of brand management, providing both a theoretical and practical guide to brands, and placing emphasis on the theory that the consumer is a co-creator in a brand's identity.

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