Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements

Name: Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements
Brand: John Wiley & Sons Inc
SKU: 9780470614181
Price: 17.61 EUR
Availability: InStock

Autor: Robbin Phillips

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

17.61 €

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor...

Informácie o knihe

Autor

Robbin Phillips

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2010

Stránok

224

EAN

9780470614181

ISBN

0470614188

Enbook ID

04084055

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

354

Rozmery

152 x 225 x 21

Kompletný popis

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

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Brains on Fire - Igniting Powerful, Sustainable, Word of Mouth Movements

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