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Big Data - Understanding How Data Powers Big Business

Autor: William D Schmarzo

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

27.62 €

Leverage big data to add value to your business Social media analytics, web-tracking, and other tech...

Informácie o knihe

Autor

William D Schmarzo

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

240

EAN

9781118739570

ISBN

1118739574

Enbook ID

01994972

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

422

Rozmery

190 x 235 x 11

Kompletný popis

Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete how-to guide to leveraging big data to drive business value. Full of practical techniques, real-world examples, and hands-on exercises, this book explores the technologies involved, as well as how to find areas of the organization that can take full advantage of big data. Shows how to decompose current business strategies in order to link big data initiatives to the organization's value creation processes Explores different value creation processes and models Explains issues surrounding operationalizing big data, including organizational structures, education challenges, and new big data-related roles Provides methodology worksheets and exercises so readers can apply techniques Includes real-world examples from a variety of organizations leveraging big data Big Data: Understanding How Data Powers Big Business is written by one of Big Data's preeminent experts, William Schmarzo. Don't miss his invaluable insights and advice.

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