Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Name: Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance
Brand: John Wiley & Sons Inc
SKU: 9781118965832
Price: 16.55 EUR
Availability: InStock

Autor: Bernard B. Marr

Jazyk:

Väzba: Brožovaná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

Odosielame za 3-5 dní

16.55 €

Convert the promise of big data into real world results§§There is so much buzz around big data. We a...

Informácie o knihe

Autor

Bernard B. Marr

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

256

EAN

9781118965832

ISBN

1118965833

Enbook ID

05074088

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

340

Rozmery

215 x 142 x 11

Kompletný popis

Convert the promise of big data into real world results§§There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.§Discusses how companies need to clearly define what it is they need to know§Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions§Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them§Includes many high-profile case studies from the author's work with some of the world's best known brands

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Big Data - Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež