Big Data-Driven Business - How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

Autor: Sean Callahan, Russel Glass

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

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Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use...

Informácie o knihe

Autor

Sean Callahan, Russel Glass

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2014

Stránok

224

EAN

9781118889800

ISBN

1118889800

Enbook ID

04952975

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

414

Rozmery

154 x 237 x 21

Kompletný popis

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples-from Nate Silver to Copernicus, and Apple to Blackberry-to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a comprehensive and accessible guide on how to win customers, beat competitors, and boost the bottom line with big data. The marketplace has entered an era where the customer holds all the cards. With unprecedented choice in both the consumer world and the B2B world, it's imperative that businesses gain a greater understanding of their customers and prospects. Big data is the key to this insight, because it provides a comprehensive view of a company's customers-who they are, and who they may be tomorrow. The Big Data-Driven Business is a complete guide to the future of business as seen through the lens of big data, with expert advice on real-world applications. Learn what big data is, and how it will transform the enterprise Explore why major corporations are betting their companies on marketing technology Read case studies of big data winners and losers Discover how to change privacy and security, and remodel marketing Better information allows for better decisions, better targeting, and better reach. Big data has become an indispensable tool for the most effective marketers in the business, and it's becoming less of a competitive advantage and more like an industry standard. Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.

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Big Data-Driven Business - How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

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