You have never once negotiated for money. You only thought you did.
Behind every price argued over, every contract signed, every closed door sits something far more human: the need to be respected, to feel safe, to belong, to be heard, and ultimately to matter.
If you have ever read negotiation books like Getting to Yes or Never Split the Difference and still walked away from conversations feeling like something deeper was missing, this is the book you have been looking for.
Beyond the Deal: What Humans Are Really Negotiating For? is a negotiation skills book unlike any other. Rather than teaching tactics and strategies alone, it goes one layer deeper into the psychology of negotiation and the hidden human needs that silently drive every deal, every argument, and every difficult conversation.
In eight sharp, story-driven chapters, Dr. Rosalie M. Abila draws on a century of research from Mary Parker Follett's foundational work on integrative bargaining, Roger Fisher and William Ury's interest-based framework, Abraham Maslow's hierarchy of needs, Dale Carnegie's principles of human relations, Viktor Frankl's meaning-centered psychology, and Chris Voss's tactical empathy. She distills it all into eight human needs you can apply to your negotiation strategies for everyday life.
This is not theory from a seminar stage. It was learned on a pitching deck at four in the morning, across a supplier's table with margins run too thin, and at home with four daughters. Every chapter gives you one unforgettable story, one actionable lesson in win-win negotiation, and one question to carry into your next hard conversation.
Whether you are navigating a business deal, a workplace conflict, a salary conversation, or a difficult personal relationship, Beyond the Deal equips you with the emotional intelligence and conflict resolution skills to see and speak to what people are truly negotiating for.
Read it in an afternoon. Use it for the rest of your life.
Perfect for readers of Getting to Yes and Never Split the Difference who want the human truth beneath the tactics and for anyone seeking books on human behavior, persuasion, interpersonal communication, and leadership skills.
