Best-Worst Scaling

Name: Best-Worst Scaling
Brand: Cambridge University Press
SKU: 9781107043152
Price: 81.09 EUR
Availability: InStock

Theory, Methods and Applications

Autor: Jordan J Louviere

Jazyk:

Väzba: Pevná

Vydavateľ: Cambridge University Press

Dostupnosť: Skladom u dodávateľa

Odosielame za 10-18 dní

81.09 €

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that...

Informácie o knihe

Autor

Jordan J Louviere

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2015

Stránok

360

EAN

9781107043152

ISBN

1107043158

Enbook ID

09160622

Vydavateľ

Cambridge University Press

Hmotnosť

796

Rozmery

256 x 183 x 23

Kompletný popis

Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Najčastejšie vyhľadávané

Categories

Authors

Publishers

Produkty

Produkty

Best-Worst Scaling

Theory, Methods and Applications

Informácie o knihe

Kompletný popis

Mohlo by vás zaujímať

Zákazníci, ktorí si kúpili túto knihu, kúpili tiež