Audience - Marketing in the Age of Subscribers, Fans & Followers

Name: Audience - Marketing in the Age of Subscribers, Fans & Followers
Brand: John Wiley & Sons Inc
SKU: 9781118732731
Price: 17.77 EUR
Availability: InStock

Autor: Jeffrey K Rohrs

Jazyk:

Väzba: Pevná

Vydavateľ: John Wiley & Sons Inc

Dostupnosť: Skladom u dodávateľa

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17.77 €

Proprietary audience development is now a core marketing responsibility. Every company needs audienc...

Informácie o knihe

Autor

Jeffrey K Rohrs

Jazyk

Angličtina

Väzba

Kniha - Pevná

Vydalo

2013

Stránok

288

EAN

9781118732731

ISBN

1118732731

Enbook ID

01994954

Vydavateľ

John Wiley & Sons Inc

Hmotnosť

486

Rozmery

153 x 235 x 24

Kompletný popis

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. With AUDIENCE , Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative . This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. As content marketing professionals have discovered, the days of "build it and they will come" are long gone. If you're looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

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Audience - Marketing in the Age of Subscribers, Fans & Followers

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