Audience Satisfaction

Name: Audience Satisfaction
Brand: VDM Verlag
SKU: 9783639214765
Price: 48.51 EUR
Availability: InStock

The Case of Ethiopian Television Amharic Program

Autor: Abel Adamu Gebeyehu

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: U vydavateľa na objednávku

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48.51 €

Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is...

Informácie o knihe

Autor

Abel Adamu Gebeyehu

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2009

Stránok

EAN

9783639214765

ISBN

3639214765

Enbook ID

06829365

Vydavateľ

VDM Verlag

Hmotnosť

145

Rozmery

152 x 229 x 6

Kompletný popis

Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is becoming more important than studying the message media disseminate based on the assumption that if audiences are not there watching with gratification, it is meaningless to televise. Measuring satisfaction, however, is not an easy errand since audiences are heterogeneous and complex by nature. Gratification theorists confirmed that an audience who sits in front of an open TV set may not be watching because people open TV for different purposes. That means some are watching but not listening; opening the television but reading a novel. If they are not watching why do they switch on it? This issue is thoroughly discussed in this book. The book focuses on audiences of Ethiopian TV which is the sole national television for 85 million people. In discussing audiences satisfaction level of ETV, the book shades light on Uses and Gratification theory, purpose of watching TV and measurement of audience satisfaction. In general, the book is invaluable for media and communication scholars and in particular for young researchers, journalists and media owners.

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Audience Satisfaction

The Case of Ethiopian Television Amharic Program

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Kompletný popis

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