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Art/Commerce

Name: Art/Commerce
Brand: Transcript Verlag
SKU: 9783837626193
Price: 28.57 EUR
Availability: InStock

The Convergence of Art and Marketing in Contemporary Culture

Autor: Maria A. Slowinska

Jazyk:

Väzba: Brožovaná

Vydavateľ: Transcript Verlag

Dostupnosť: 50 % šanca

Prehľadáme celý svet

28.57 €

This book compellingly argues how and why art and marketing often look alike today. Combining the hi...

Informácie o knihe

Autor

Maria A. Slowinska

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2014

Stránok

340

EAN

9783837626193

ISBN

3837626199

Enbook ID

02309639

Vydavateľ

Transcript Verlag

Hmotnosť

408

Rozmery

169 x 225 x 17

Kompletný popis

This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, "Art/Commerce" explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.