Approach and Avoidance Self-Regulation

Name: Approach and Avoidance Self-Regulation
Brand: VDM Verlag
SKU: 9783639260946
Price: 77.32 EUR
Availability: InStock

Impact on Consumer Motivation, Preferences and Underlying Processes

Autor: Rana Sobh

Jazyk:

Väzba: Brožovaná

Vydavateľ: VDM Verlag

Dostupnosť: U vydavateľa na objednávku

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The present research introduces reference points in self-regulation as a new way to understand consu...

Informácie o knihe

Autor

Rana Sobh

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2010

Stránok

240

EAN

9783639260946

ISBN

3639260945

Enbook ID

06833457

Vydavateľ

VDM Verlag

Hmotnosť

358

Rozmery

152 x 229 x 14

Kompletný popis

The present research introduces reference points in self-regulation as a new way to understand consumer goal-directed behaviour. Much of the products and services available on the market are consumed to attain positive end states or to avoid negative ones. In the present research, a model for approach goal-directed behaviour is developed and compared to a model for avoidance anti-goal'-directed behaviour, whereby hoped-for possible selves are goals to be approached and feared-possible selves are anti-goals' to be avoided. The distinctive context of aging, in particular, women's purposive behaviour in relation to dealing with visible signs of skin aging has been chosen as the venue for model testing. Findings provide evidence that approach and avoidance regulation systems impact differently on consumption preferences and motivation, and identified the asymmetric underlying mechanisms accounting for them. Specifically, results suggest that having positive versus negative reference points in self-regulation moderates the impact of feedback information on subsequent motivation as well as the preferences for specific procedures to deal with skin aging in the future.

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Approach and Avoidance Self-Regulation

Impact on Consumer Motivation, Preferences and Underlying Processes

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Kompletný popis

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Zákazníci, ktorí si kúpili túto knihu, kúpili tiež