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Kniha Analysing Thorntons based on different strategic models Roberto Niesing

Analysing Thorntons based on different strategic models

Autor: Roberto Niesing
Jazyk: Angličtina
Väzba: Brožovaná
Vydavateľ: Grin Publishing
Dostupnosť: Skladom u dodávateľa
Odosielame za 5-8 dní
16.58 €
Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University...

Informácie o knihe

Autor
Roberto Niesing
Jazyk
Angličtina
Väzba
Kniha - Brožovaná
Vydalo
2017
Stránok
26
EAN
9783668343023
ISBN
3668343020
Enbook ID
15764504
Vydavateľ
Grin Publishing
Hmotnosť
45
Rozmery
148 x 210 x 3

Kompletný popis

Seminar paper from the year 2008 in the subject Business economics - General, grade: 1,0, University of Glamorgan, 29 entries in the bibliography, language: English, abstract: The assignment analyses the position of Thorntons. This company is a very famous chocolate manufacturer in the UK. But struggled to meet customer demand in recent times. The following models were used: - Strategic orientation of companies (Porter) ; - Bowman's competitive strategy options (Bowman); - PEST / STEP analysis; - 'Five Forces' model; - Resource Audit; - Value Chain analysis

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