Analytical Study into Advertisements for the 'Commodity Self'

Name: Analytical Study into Advertisements for the 'Commodity Self'
Brand: Grin Publishing
SKU: 9783656539834
Price: 13.98 EUR
Availability: InStock

Autor: Lea Weller

Jazyk:

Väzba: Brožovaná

Vydavateľ: Grin Publishing

Dostupnosť: Skladom u dodávateľa

Odosielame za 8-11 dní

13.98 €

Essay from the year 2009 in the subject Sociology - Consumption and Advertising, grade: A, Universit...

Informácie o knihe

Autor

Lea Weller

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2013

Stránok

EAN

9783656539834

ISBN

3656539839

Enbook ID

02256179

Vydavateľ

Grin Publishing

Hmotnosť

Rozmery

178 x 254 x 1

Kompletný popis

Essay from the year 2009 in the subject Sociology - Consumption and Advertising, grade: A, University of Derby, course: BA in Sociology and Film and Television Studies, language: English, abstract: This essay analyses advertisements for consumer culture, the commodity culture . By looking at semiotics and Saussure s concept of the sign and also explaining what is meant by the signified and the signifier, we will look at the linguistic model and explain how this applies to the chosen advert or adverts that are analysed. The essay will investigate commodity culture and show the commodity fetishisms of consumers and discuss the theories of Marxism and how they also relate to the adverts. Evidence of Romanticism and naturalistic elements will be investigated using Williamsons view on the natural and the unnatural . Finally the essay will discuss the psychoanalytical ideas of Freud and Lacan in terms of dreams, desire, fantasy and the concept of the mirror phase from Williamson.

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Analytical Study into Advertisements for the 'Commodity Self'

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