American Spin

Name: American Spin
Brand: Xanthus Communications LLC and PR for People
SKU: 9780996349406
Price: 10.98 EUR
Availability: InStock

Autor: Patricia Vaccarino

Jazyk:

Väzba: Brožovaná

Vydavateľ: Xanthus Communications LLC and PR for People

Dostupnosť: Skladom u dodávateľa

Odosielame za 14-21 dní

10.98 €

Spin is everywhere and is a central fact of 21st century life. We all know "Spin" is a special slant...

Informácie o knihe

Autor

Patricia Vaccarino

Jazyk

Angličtina

Väzba

Kniha - Brožovaná

Vydalo

2015

Stránok

212

EAN

9780996349406

ISBN

9780996349406

Enbook ID

09431145

Vydavateľ

Xanthus Communications LLC and PR for People

Hmotnosť

272

Rozmery

140 x 216 x 12

Kompletný popis

Spin is everywhere and is a central fact of 21st century life. We all know "Spin" is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of its prime practitioners for over twenty years. In American Spin, Patricia Vaccarino pulls back the curtain on how spinmeisters like herself tell you what to think about people, products, issues and companies-ideally in ways you are unaware of-with clarity and wit. With chapters like "Romancing Your Audience," "Getting Away with Murder," and "How to be a Master (or Look Just Like One)," she reveals the secrets of seeing through the spinmeisters' messaging, and how to use them to your own advantage.

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