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Kniha Advertitisa Creative Clinicians

Advertitisa

Autor: Creative Clinicians
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: AuthorHouse
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
21.04 €
Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with preci...

Informácie o knihe

Autor
Creative Clinicians
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2010
Stránok
112
EAN
9781452000176
ISBN
9781452000176
Enbook ID
08603320
Vydavateľ
AuthorHouse
Hmotnosť
325
Rozmery
229 x 152 x 11

Kompletný popis

Someone has to make the first cut on the cadaver and the Creative Clinicians have done it with precision. Dissecting the pharmaceutical advertising business and marketing communication, they go below the skin, into the anatomy and physiology. They present not only an internal retrospection on how the creative message irrevocably breaks down through wayward opinion or compliment cascade, but in the process offer invaluable insight and practical tools in which to remedy the situation and remain compliant in an ever-changing healthcare system. Advertitis is essential reading for anyone in pharmaceutical marketing searching for brilliant medically inspired creative in an environment ever-governed under a microscope of scrutiny.

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