Kniha Advertising Mara Einstein

Advertising

Autor: Mara Einstein
Jazyk: Angličtina
Väzba: Pevná
Dostupnosť: Skladom u dodávateľa
Odosielame za 10-13 dní
66.03
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed...

Informácie o knihe

Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2017
Stránok
256
EAN
9780190625887
ISBN
9780190625887
Enbook ID
15235097
Hmotnosť
406
Rozmery
219 x 148 x 15

Kompletný popis

Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising's subtle and not so subtle impacton our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end?

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