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Kniha Advertising Iain MacRury

Advertising

Autor: Iain MacRury
Jazyk: Angličtina
Väzba: Pevná
Vydavateľ: Taylor & Francis Ltd
Dostupnosť: Skladom u dodávateľa
Odosielame za 14-21 dní
193.34 €
Advertising, once seen as the official art of capitalist society is an increasingly commonplace comp...

Informácie o knihe

Autor
Iain MacRury
Jazyk
Angličtina
Väzba
Kniha - Pevná
Vydalo
2008
Stránok
318
EAN
9780415251259
ISBN
9780415251259
Enbook ID
06668463
Vydavateľ
Taylor & Francis Ltd
Hmotnosť
499
Rozmery
138 x 216 x 21

Kompletný popis

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.

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